Why We Love Brands: The Psychology Behind Branding

Agency News

As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and that's…

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On May 1st, get your Onesie on!

Agency News

CMHA’s Mental Health Week is an annual national event that takes place during May 1-7 The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. We have all seen too many tragedies, life ended too…

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Hiilite “Nerds” Take On Event For Cancer Research

Agency News

Last weekend in Kelowna, our Hiilite team joined the Data Nerds in their event to raise money for the BC Cancer Foundation. The Nerd Olympics brought together some big names in Kelowna tech industry to face off against each other in some very serious games. No, we're serious. Human Hungry Hungry Hippos is no joke! Dressed…

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Brand Consistency. What’s Your Flavour?

Agency News Branding

We know branding is not rocket science. Aerospace Engineers are not required. It just needs the consistency, process, experimentation & leadership. It takes discipline and time to create a cohesive brand. We are constantly refining our brand at Hiilite, we want our message to be clear and consistent. Don't leave your customers feeling lost and…

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Before Pokémon, there were Pigs!

Agency News

Kelowna Museums was "catching em' all" before Nintendo. With the recent release of Pokemon Go augmented reality games have become all the rage. Nintendo has captured the attention of tens of millions of mobile gamers with the advent of a digital world of mini monsters layered over the real world. The game seems to have…

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True Dental Wanted True Results

Agency News

Seeking a website revival reflective of the comprehensive experience for the entire family, Hiilite strives to understand the core principles of each of our dental clients and their unique branding agendas. Building the foundation for True Dental’s SEO platform we utilized the recent renovations as inspiration for a revitalized website. Creating brand consistency allowed True…

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Recap of SEO for 2015

Agency News SEO

In business nothing remains static for long, so it's no surprise that there have been many changes in the way we conduct online marketing in recent years. Updates to the Google Algorithm over the last 3-5 years has permanently altered the Search Engine Optimization landscape. Search engine marketing is no longer about latching onto a…

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