Launching your Brand on Social Media

Marketing Social Media

Why Social Media? Social media is no longer a popular option for businesses, it's a must have. Why are we seeing this? Beyond the ability to connect with your target market on a more honest and direct platform, social media allows opportunities for better customer service, public relations and customer insight. You can connect…

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Understanding Personal Branding with Angela Roy

Branding Web Design

Angela Roy is a Lawyer and Management Consultant, who works with small businesses, providing professional services to bring calm back into their business. Angela approached Hiilite looking for a new logo and website. As with many sole entrepreneurs, Angela was unsure of exactly what she was looking for. Personal branding can be much more than…

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Drawing Inspiration from Paul Rand

Graphic Design

Paul Rand was an American graphic designer that established himself as a leader and innovator in the design world. He developed logos for Enron, UPS, IBM, ABC and NeXT. His journey didn't have the easiest beginning as he was not encouraged to pursue art as his career, and was forced to teach himself much of…

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The Power of Colour in Branding

Branding Graphic Design

It is widely understood that colour plays an integral role in branding, but do we really know to what extent? Even if we do, do we know how to use it properly? In the study Impact of Color in Marketing researchers discovered that out of the people who make snap judgements about a brand, 90% base…

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Small Business, Big Marketing

Marketing Social Media

Many small businesses are intimated by creating a marketing strategy themselves, but are also hesitant to approach a marketing company for help. Getting a marketing plan up and running is essential to growing your business, but you don't need to over spend to start seeing some results. There are a few ways that you can…

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Effective Instagram Marketing

Marketing Social Media

Marketers have been working to perfect social media marketing for years. Facebook is the medium that has dominated for the majority of businesses, but we want to give you some great tips on how to use Instagram to properly promote your business. Hashtags Familiarize yourself with these. To gain exposure you are going to need…

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Brand Identity Guide

Branding Graphic Design

Consistency is key with all branding. Anything your business produces should follow specific guidelines to ensure brand recognition and inspire confidence in your company. Think about your favourite cup of coffee. Your expectation of that coffee is that it's the same, every time you order it. This is similar to the way your clients feel about…

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Why Your Business Needs Good Design

Branding Graphic Design

While running your business, you are faced with a plethora of decisions. It can be tempting to take the easier and cheaper option to reduce your up-front costs. However, when it comes to developing your brand's design, this shouldn't be the corner you cut. The choice to pay $15 for a logo online can seem like…

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Branding As An Experience

Branding Marketing

“At the end of the day people won't remember what you said or did, they will remember how you made them feel.” ― Maya Angelou This applies to your business as well. The creative process that brings your business from an idea to reality is never void of emotion. The trick is finding what feelings you…

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Hiilite “Nerds” Take On Event For Cancer Research

Agency News

Last weekend in Kelowna, our Hiilite team joined the Data Nerds in their event to raise money for the BC Cancer Foundation. The Nerd Olympics brought together some big names in Kelowna tech industry to face off against each other in some very serious games. No, we're serious. Human Hungry Hungry Hippos is no joke! Dressed…

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