Adrienne Renaud

Why We Love Brands: The Psychology Behind Branding

Agency News

As consumers we like to think that we objectively select products based on factors like functionality, features, quality, price, etc. However insights from psychology show that there are more factors affecting our decision making than we might think. Our feelings and identities have a great influence on which brands we choose. Smart marketers know this and that's…

Read More

Top Website Design Trends 2017

Web Design

Much like in fashion, website design trends come and go. The web is ever evolving and that site you had built 5 years ago may be starting to look stale and dated. If it's time for you to revamp your online look in the same way you ditched those passé pieces from your 2006 wardrobe then…

Read More

On May 1st, get your Onesie on!

Agency News

CMHA’s Mental Health Week is an annual national event that takes place during May 1-7 The Canadian Mental Health Association Kelowna encourages people from all walks of life to learn, talk, reflect and engage with others on all issues relating to mental health. We have all seen too many tragedies, life ended too…

Read More

Before Pokémon, there were Pigs!

Agency News

Kelowna Museums was "catching em' all" before Nintendo. With the recent release of Pokemon Go augmented reality games have become all the rage. Nintendo has captured the attention of tens of millions of mobile gamers with the advent of a digital world of mini monsters layered over the real world. The game seems to have…

Read More

Recap of SEO for 2015

Agency News SEO

In business nothing remains static for long, so it's no surprise that there have been many changes in the way we conduct online marketing in recent years. Updates to the Google Algorithm over the last 3-5 years has permanently altered the Search Engine Optimization landscape. Search engine marketing is no longer about latching onto a…

Read More

Web Design 101

Web Design

When you're looking to build a new website, where do you start? Many companies know they want and/or need a new site, but that's about as far as they get when it comes to planning. There's no denying that your web presence is important, but when it comes to deciding what that should look like you…

Read More

Hiilite partners with School District 23 and Enactus Okanagan College to create new Young Entrepreneur Competition award

Agency News

Last week we welcomed Emilia Muscardin & Curtis Loyd to our studio to shoot an instructional video for students participating in School District 23’s Young Entrepreneur Competition. The Young Entrepreneur Competition is a joint program run by Enactus Okanagan College and School District 23 and has been running in the community for 20 years. The…

Read More