Consistency is key with all branding. Anything your business produces should follow specific guidelines to ensure brand recognition and inspire confidence in your company. Think about your favourite cup of coffee. Your expectation of that coffee is that it’s the same, every time you order it. This is similar to the way your clients feel about your brand. Consistency in appearance reassures them that they are getting the same great service every time.
So how do we ensure brand consistency for our clients? We use a Brand Identity Guide.
What is a Brand Identity Guide?
This guide outlines the rules that you should use going forward. We give you the details on the exact colours we have used for your brand which include both print and web colours. The fonts that are used throughout your branding are also included in this guide. It is also a really good resource to give to suppliers who will be working on your brand, as not everything that you produce will be done in-house. Each Brand Identity Guide is produced with the specific needs of the business in mind. We want to make sure you know how to treat your new logo right!
Why do I need one for my business?
Creating consistency throughout your brand is a company initiative. You will need each employee to become a brand advocate. Everything from your website, to any print material and even your email signatures should be streamlined. Having a reference that is available to all employees helps to ensure that proper standards will be met.
Why do I need one if my business is so small?
If you are looking to grow your business, you won’t be the only one controlling the placement of logos and content for long. As your business expands, a Brand Identity Guide is a great way to show your new employees the expectations and rules that have been set out for the company.
How do visual guidelines work with my content?
Visuals are very important, but the content that you put with it is also essential. Determining the Voice of your business can help to keep your content consistent with your brand. We can help determine how your company will sound to your customers and give you guidelines that will allow all of your employees to embody the voice and spirit of your brand.
What happens if I have questions?
The best part about working with Hiilite is that you can always ask us for help. We are here to help you with any questions that you have after receiving your final product. We know that new situations will arise and we want to be here to support you. Give us a call or reach out if you want to know how to best display your new brand.
You won’t find someone more enthusiastic about design. She will work hard to make sure that you are set up for success with any new design or re-brand. Jamie will match the passion for your brand that makes you a great business owner.