Brand – Taglines

Creating a simple, to the point tagline that conveys complex and emotional concepts is incredibly difficult. So here are some tips to help you get started:

Try these:

  • Convey meaning of what your company does
  • Use verbs to create a feeling of action
  • Use a play on words
  • Use rhyming to make it memorable
  • Play to your strengths
  • Keep it simple
  • Make sure you aren’t a copy-cat

Here are some great examples you will probably recognize:

  • Nike – “Just Do It”
  • Apple – “Think Different”
  • MasterCard – “There are some things that money can’t buy. For everything else, there’s MasterCard.”
  • Bounty – “The Quicker Picker Upper”
  • Verizon – “Can You Hear Me Now? Good.”
  • Lays – “Betcha can’t eat just one.”
  • Pringles – “Once you pop, you can’t stop.”

The easiest way to make sure you create the best tagline is to brainstorm with a group. Hiilite can help you create ideas and fit the perfect tagline to your brand.