Brand – Product Naming

And you thought naming your company was hard!

Naming a product can be tough to do. It needs to fit with your brand and be clearly understood by your consumers. Use these steps to get started and give us a call if you need some creative help.

Dos

  • Unique
  • Readable
  • Memorable
  • Focus on Emotion
  • Create a compound word
  • Make it up!

Don’ts

  • Too complicated
  • Negative meaning
  • Alternative meaning in another language
  • Domain name is taken
  • Copying another company
  • Use commonly misspelled words

How do I come up with a good name?

The process is very similar to that of naming a company:

  1. Compile a list of key words (like we discuss in Brand Messaging)
  2. Use tools such as NameMesh to help you play around with those words.
  3. Or contact us and we’ll help with the brainstorming!
  4. Eliminate options.
  5. Think about visuals.
  6. Choose a few select people to run your ideas by.
  7. Make your selection!