Brand – Copywriting

This is probably one of the most difficult jobs to do well in marketing. Producing intriguing content for advertisements that encourages the reader to take action is essential in online marketing to create conversions, but it isn’t as easy as it may seem. Here are a few do’s and don’ts for working on your copywriting:


  • Keep it simple
  • Stay to the point
  • Create action
  • Be honest
  • Target your communication


  • Be wordy
  • Create outlandish claims
  • Be ambiguous
  • Try to be too clever
  • Use a passive voice

Hiilite can help you with your advertisements and campaigns big or small. We work to understand your brand and can create engaging content to help your business.