Tina Walczak

Read more on Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina
TagsAgency News, Branding, Business, Business News, Community, Marketing, SEO, Social Media, Strategy

Be Prepared for the Digital Connection Revolution: Business Interview with Matthew Encina

"Be prepared for the digital connection revolution." Matthew Encina cuts the bullsh*t, and tells it like it is. I don't know what day it is, I don't know what time it is, but I'm just so able to focus right now, and I'm loving that this is a byproduct of this self-isolation. It's a big shift for…

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Read more on The Power of Collaboration
TagsBusiness, Marketing, Social Media, Strategy

The Power of Collaboration

Authors: Tina Walczak & Cam Schreiner Editor: Andrea Tomlinson   In 2019, collaboration has proved itself to be an effective cross-promotional tool in the marketing industry.  Top brands are collaborating with one another (such as BMW and Louis Vuitton, GoPro and Red Bull, Alexander Wang and H&M), and not only have these alliances benefited brands…

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Read more on Branding Mistakes + Misconceptions
TagsBranding

Branding Mistakes + Misconceptions

By: Tina Walczak & Cam Schreiner We were approached by one of our followers, Heather, with the following question: What are some common branding mistakes?  Branding Mistakes to Avoid: Don't Everything to Everyone Think of Whole Foods. They don’t try to hit the entire market and be the grocery store for everyone. They stick to a…

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Read more on Managing Client Expectations
TagsBusiness

Managing Client Expectations

By: Tina Walczak & Cam Schreiner We’ve all had them, you know those difficult clients who just know more than you. We have had countless clients argue with us, and who have left because they didn’t see the value in what we were doing. Then later down the road, we’ve seen the client try to take…

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Read more on The Good, the Bad, The Ugly… Of Branding.
TagsAgency News

The Good, the Bad, The Ugly… Of Branding.

By: Tina Walczak & William Walczak We recently took a trip to beautiful Palm Spring where my parents live, and I must say... I love it here. I always love Kelowna, but there is something to be said about picking fresh oranges off the neighbours tree.   So we had a question come in to our branding…

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TagsAgency News

How to Win a Client & Get More Work

By: Tina Walczak, William Walczak & Cam Schreiner Today we're going to discuss how you can get the clients you want, and if you are struggling to find any, a few strategies on how to find and land a new client.   To start with, we want you to start thinking about questions you have regarding lead generation! What kind of clients…

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Read more on Personal Branding Vs Company Branding
TagsAgency News

Personal Branding Vs Company Branding

By: Tina Walczak & Cam Schreiner In our recent Instagram live, we discussed personal branding vs company branding, and if your personal brand can hurt your corporate/business brand. We were approached by our followers with the following questions: Have you done anything in the past that might be a conflict from your personal vs corporate…

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Read more on Deep Dive on Brand Strategy: How to Brand your Business
TagsBranding

Deep Dive on Brand Strategy: How to Brand your Business

By: Tina Walczak & Cam Schreiner Today we are going to discuss how to brand your business. We were inspired this week by Conar's story. Conar (@conarfair) moved to Kelowna about a year ago from Vancouver and is a great nature photographer and videographer. He is currently trying to find more work and leads within…

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Read more on Incorporate and Trademark your Brand
TagsAgency News

Incorporate and Trademark your Brand

By: Tina Walczak & Cam Schreiner We recently came out of a meeting with a client who was a day or 2 away from launching their company, until a trademarking situation put a halt on it. The issue? Another company, in the same industry, was already using the brand name and had trademarked it in the…

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Read more on The Hiilite Strategy
TagsAgency News

The Hiilite Strategy

By: Tina Walczak & Cam Schreiner Strategy is something that is so valuable before starting with any client, but it can be a bit of a mystery. If you feel overwhelmed by the thought of Strategy, you are definitely not alone. Creating a process and a framework that you use with every client is important.We use a framework…

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TagsAgency News

I Procrastinate Too Much…

By: Tina Walczak & Cam Schreiner Today we are going to talk about procrastination... If we know why we do it, but why others don’t do it, then we will have a better understanding of how to stop. Biggest procrastinator “You can't just turn on creativity like a faucet. You have to be in the…

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