Patrick Henderson

TagsSEO

What Is Search Engine Optimization (SEO)?

SEO stands for Search Engine Optimization. It is the process of increasing both the quality and quantity of traffic by adhering to search engine’s (i.e. Google) best practices. We see some confusion from clients and potential clients about what exactly SEO is. In most cases, its not a series of ‘hacks’ or ‘voodoo’ that magically…

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Authority, Relevance, Trust: The Three Pillars of SEO

Today we’ll talk about the three pillars of SEO. Authority, Relevance and Trust. Authority is based on the fact of that people believe in you and your web pages if you try and make them. Therefore, SEO is closely linked to website authority, as this extremely important ingredient helps websites to get quickly indexed and…

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What Are The Key Benefits Of SEO?

Cost effective strategy (less than paid ads) & better ROI Paid ads can be expensive and maintaining that ad positioning is a costly endeavor. An SEO strategy provides long lasting results, i.e. rankings on Google results pages, that provides FREE traffic for (potentially) the sites lifetime. Ads may ultimately convert at a higher rate, but…

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SEO Myths Busted

Keyword optimization is the most important part of SEO Let’s start off by saying, keyword optimization is extremely important. Where we disagree with consensus is with people who think that Google can be ‘hacked’ by properly stuffing keywords. Site owners should optimize to improve the user experience, rather than Google. Google is in the business…

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National vs Local Search Engine Optimization Services in 2018

As part of our agencies CORE marketing sessions its imperative that we fully understand our client’s target audience. In addition to determining their brand voice and communication pieces, we can’t overlook the importance of situating their business properly online. For clients with a physical location, the communications and messaging is primarily directed to their locale.…

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10 Simple SEO Tips & Effective SEO Strategies You Can Do Right Now!

Remove anything that slows down your site A slow site is brutal for the user experience and sends negative rankings signals to Google. Our team likes utilizing GT Metrix to identify issues and troubleshooting them. Link to other websites with relevant content Linking out to authoritative websites is like citing an academic journal in your…

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Google Ranking Factors (SEO Checklist)

Direct website visits – How many people are typing your URL into their browser was found to be the most impactful ranking signal to Google. This makes sense, those websites that people enjoy and visit frequently are most likely to have an audience familiar enough to type it directly, rather than arrive via Google search…

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Search Engine Positioning And Domain Names

We’ll walk through some of the considerations commonly discussed by clients when deciding to create a website. The domain is the URL you will be purchasing that your customers will be able to find you on the web with. A common thought amongst marketing agencies is that you should target an exact match domain. For…

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How To Rank A Brand New Site On Google [Step-By-Step Guide 2018]

Recently, I had the idea to perform a case study as sort of 'practice what I preach' project. The idea was simple, create a business (and website) from scratch, and put into practice the SEO principles that I encourage our clients at Hiilite to do on a daily basis. In this step-by-step guide we'll discuss…

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