Patrick Henderson

Read more on Our Calgary SEO Company Audits Cannabis Industry Leaders’ Site
TagsSEO

Our Calgary SEO Company Audits Cannabis Industry Leaders’ Site

Canopy Growth recently secured the largest strategic investment in the cannabis space to date, with the investment received from alcohol giant, Constellation Brands. Keep reading to learn more about Canopy Growth’s SEO practices, and possible areas for it to improve. Many of the concepts have been used when marketing cannabis business clients at Hiilite. A successful…

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TagsWeb Design

Creating A Website For Your Business | Platform Development

Strategy - Platform Development Developing a website for your business needs to be a balance between a beautiful design and the right functionality. Once we have determined who your business is targeting and what purpose you want to achieve, we can help you to choose the right platform to accomplish your goals. Here are some of…

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TagsSEO

Conversion Rate Optimization (How To Increase Conversions)

Conversion Rate Optimization What is it? A conversion is when a visitor to your website completes the action that you want them to take. This could be a purchase, phone call, or email sign up. Conversion Rate Optimization is the process and steps that are taken to maximize the percentage of people who convert once they…

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TagsStrategy

Marketing Strategy & Marketing Research | SWOT Analysis Tips

Strategy & Research The unaimed arrow will rarely find a bullseye. If you don't know where you are starting, or where you want to go, you will likely be very disappointed with your end results. Creating a distinct and compelling strategy, supported by in-depth research is where every business or project should begin. A re-design,…

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TagsAgency News

Social Media Marketing For Your Business | Facebook Marketing

As more and more people and brands jump onto Facebook, the noise level for individual users increases. While Facebook's News Feed algorithm helps the noise level by showing users what it deems the most relevant content, in order to really stand out from the crowd, brands must be remarkable, interesting, and add value. In order…

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TagsAgency News

Social Media Strategy For Businesses & Programs To Succeed

Strategy - Social Media Programs Consider Set yourself achievable, measurable goals to help focus on what you are trying to achieve and allow you to measure success. Channels Determine which social media channels will be most suitable and provide the best return for your business. Create Develop a plan of execution for the information that you…

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TagsSocial Media

Social Media Marketing Strategy For Business

Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. It's safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time.…

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TagsGraphic Design

How To Design A Visual Identity For Your Brand

Design - Visual Identity How your brand represents itself visually is an essential factor to your overall business. Creating consistency in your branding allows your customers to easily identify your business. If your brand's visual identity is scattered, you will spend more time and money than is necessary gaining brand recognition and reach for your brand. What…

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TagsStrategy

How To Create & Communicate Value Proposition For Your Brand

A value proposition is a business or marketing statement that convinces their target audience that the products or services they offer are beneficial, essential and better than similar products on the market. Effective Messaging That Reaches Your Target Audience An effective value proposition is a clear, concise and convincing promise that influences your target audience…

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TagsBranding

Company Logo Design Tips | Branding Strategy Advice

One way to measure a successful brand is by their logo recognition. A well-designed logo is memorable and establishes brand recognition. The primary function of a logo is to capture the attention of your potential and current customer base and form a connection with them. Each logo is carefully crafted to capture your unique branding…

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TagsSEO

Dental Patient Marketing & SEO | Dental Marketing Company

Oversupply of dentists sparks fierce competition in big Canadian cities. If you are a dentist and see that headline, you already know that the competition for new patients as well retaining current clients can be an uphill battle. This article will give you actionable advice, tips and dental patient marketing strategy, to help your dental…

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TagsSEO

Marketing Your Cannabis Business | Cannabis SEO & Branding Services

There are now some two dozen publicly-traded marijuana companies with a combined market value of $23 billion. With numbers like that, it’s understandable why there is sure to be increased competition within the cannabis and marijuana industry including potential for worldwide growth for Canadian companies. So how does a company standout amongst the others? In…

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