Patrick Henderson

Read more on How To Manage Creatives In The Workplace
TagsAgency News, Business, Careers, Community

How To Manage Creatives In The Workplace

  Creatives are one of the most valuable assets to any company. The most effective way to manage creatives is by delegating tasks, setting deadlines, and providing deadlines. When delegating tasks it is important that the manager not overload their employees with too much work at once, because this will cause them stress and they…

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Read more on Creating Aesthetically Pleasing Websites: 5 Elements To Consider
TagsWeb Design

Creating Aesthetically Pleasing Websites: 5 Elements To Consider

What makes a website aesthetically pleasing? A website that is aesthetically pleasing has a good layout and displays clear graphics. The colors and fonts used should be appealing to the viewer. Aesthetic design is used in the production of websites in order to give them a visually pleasing appearance. Good aesthetics can be achieved by…

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Read more on Creating a Brand Strategy for Your Small Business
TagsBranding, Business

Creating a Brand Strategy for Your Small Business

Building a branding strategy is one of the most important decisions you can make for your small business. Your branding will dictate every decision from who your ideal clients are to what your company culture is like and how you communicate with them. It's an undertaking that should not be taken lightly, but it doesn't…

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Read more on Designing For Print: Process Designers Follow
TagsGraphic Design, Web Design

Designing For Print: Process Designers Follow

This article will explore the design process designers go through when designing for a printed piece- sketching, designing, color correction and more! You’ve probably seen the term “print design” before, and you may know that designing for print is different from designing for a website. But what does designing for print really mean? And how…

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Read more on How a New Website Changed my Life
TagsAgency News

How a New Website Changed my Life

When we opened our doors in February 2020 we had a website that was corporate, but didn’t reflect who we are today. My name is Kevin Foreman, and I’m the Founder and President of Bsbcon In this article I’m going to discuss our rebrand that happened seven months into our operation.  It included a new…

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Read more on What Is SEO?
TagsSEO

What Is SEO?

An Introduction To SEO: What Is It? Search Engine Optimization, or SEO, can have major benefits for your business if it is implemented effectively. As an SEO content writer myself, I want to believe that most of you reading this article, business owners especially, already understand how essential good SEO is for a business’ success.…

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Read more on How To Hire The Right SEO Firm
TagsAgency News

How To Hire The Right SEO Firm

Search Engine Optimization, or SEO, can have a massively positive impact on how your business’ website performs if it is done properly. Although there are countless free “how-to” tutorial videos and articles online that claim to be able to teach anybody how to become the best SEO content writer, true expertise in the SEO world…

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Read more on Your Business Should Be Flexible In Remote Working
TagsBusiness

Your Business Should Be Flexible In Remote Working

If you had asked me back in January what I had expected my working situation to be today, I probably wouldn’t have anticipated that I would be fortunate enough to be working from the comfort of my own home. However, as many businesses continue their social distancing practices to keep their employees and customers safe…

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Read more on The Best Content Marketing Mix Includes Text, Photos, and Videos
TagsSEO, Writing

The Best Content Marketing Mix Includes Text, Photos, and Videos

Introduction It is fairly common knowledge that businesses should use a mix of text, photos, and videos in their marketing efforts. However, I’ve come to realize that many people fail to recognize the importance of each form of content and do not consider why or how each one can be effectively utilized in marketing.  …

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Read more on COVID-19 – How Hiilite is helping clients.
TagsAgency News

COVID-19 – How Hiilite is helping clients.

We’re taking precautions to keep our clients and employees safe during the COVID-19 outbreak. We recognize now more than ever, clients turn to us for business and marketing advice and support. And we’re here to help. Our team is available to you across all of our channels. All meetings will be facilitated via video or…

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