Patrick Henderson

Read more on Instagram Hiding Likes & The Impact [Case Study]
TagsSocial Media

Instagram Hiding Likes & The Impact [Case Study]

Introduction If you are a regular user of Instagram or pay attention to the latest trends in social media, you've probably heard that Instagram recently rolled out a feature to hide the amount of 'likes' a post receives. The early feedback on Instagram hiding likes has been mixed with many lauding the increased focus on…

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Read more on How To Use The New Google Search Console Enhancements (2019)
TagsSEO

How To Use The New Google Search Console Enhancements (2019)

If you’re a business owner or a webmaster for a website(s), you will have noticed some changes recently to the Google Search Console interface. Google has recently added features to help you better understand how your website is performing on Google, why that is the case, and how you can troubleshoot issues.   The new additions…

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Read more on Online Advertising Restrictions For Vape Shops [& Workarounds!]
TagsSEO

Online Advertising Restrictions For Vape Shops [& Workarounds!]

Struggling to generate web traffic to your website? A quick way to change this is to invest in an ad campaign to drive brand awareness and/or sales. What do you do when advertising channels like Facebook and Google aren’t available to you? We’re going to uncover your options in this blog. We’ll be focusing primarily…

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Read more on How Google Became The Most Popular Search Engine On The Internet
TagsSEO

How Google Became The Most Popular Search Engine On The Internet

What did we do before Google? Maybe it’s just marketing nerds like the team at Hiilite that seems to ask this question. However, if you’ve ever wondered, “what was it like performing online research before Google?”, this post is for you.  You may think that search engines are a (relatively) new concept – Google was founded in…

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Read more on How to: Calculate ROI on Branding Initiatives
TagsAgency News, SEO

How to: Calculate ROI on Branding Initiatives

By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this?  Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…

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TagsBusiness

Business Strategy vs Marketing Strategy

Business strategy versus marketing strategy is the question we constantly get asked. Which is more important? Turns out both, but let me tell you why stick around. Alright so first, what exactly is a business strategy? And what is a marketing strategy? A lot of these concepts often get confused so if you have any…

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TagsSocial Media

Tips and Tools for Developing a Social Media Strategy

Download Your Free Marketing Calendar Template! Today I'm going to talk to you about a subject that gets a lot of attention and we're probably are a little sick of hearing about it actually. And that is your social media strategy. So I have a couple of tips for getting started, a couple of tools…

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Read more on Insight into Elements Of A Brand Refresh
TagsBranding

Insight into Elements Of A Brand Refresh

Where To Start? As a well-established business, the decision to undergo a branding refresh can be a scary thought. Some of the considerations that run through the business owner’s head might include, “Do I risk neglecting those who already recognize my brand?” or “Will the brand refresh have the impact on revenue that makes it…

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TagsSEO

What Is SEO?

You may have asked yourself in the past, "What is SEO?" and how it works. You're not alone. In fact, this is one of the most common questions we receive from clients here at Hiilite. In this blog, we'll provide some insight into what SEO is and how it fits in to the digital marketing…

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