Patrick Henderson

Read more on How to: Calculate ROI on Branding Initiatives
TagsAgency News, SEO

How to: Calculate ROI on Branding Initiatives

By: Patrick Henderson Let’s say you're our client and you want to calculate ROI on branding initiatives, what's the best way to go about this?  Calculating ROI When it comes to business or marketing, we first want to approach it from an economic standpoint. Asking questions including, ‘was that a good investment’, or ‘what else could I have spent…

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TagsBusiness

Business Strategy vs Marketing Strategy

Business strategy versus marketing strategy is the question we constantly get asked. Which is more important? Turns out both, but let me tell you why stick around. Alright so first, what exactly is a business strategy? And what is a marketing strategy? A lot of these concepts often get confused so if you have any…

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Read more on New Version Of WordPress (5.0) What’s Changed & How To Update
TagsWeb Design

New Version Of WordPress (5.0) What’s Changed & How To Update

With such a big WordPress update the team at Hiilite has compiled a comprehensive guide to the new version of WordPress. WordPress 5.0, or Gutenberg is a significant update. We'll go over why in this article. If you run a WordPress website you're familiar with the idea that they usually have updates between 2-4 times…

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Read more on Insight into Elements Of A Brand Refresh
TagsBranding

Insight into Elements Of A Brand Refresh

Where To Start? As a well-established business, the decision to undergo a branding refresh can be a scary thought. Some of the considerations that run through the business owner’s head might include, “Do I risk neglecting those who already recognize my brand?” or “Will the brand refresh have the impact on revenue that makes it…

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TagsSEO

What Is SEO?

You may have asked yourself in the past, "What is SEO?" and how it works. You're not alone. In fact, this is one of the most common questions we receive from clients here at Hiilite. In this blog, we'll provide some insight into what SEO is and how it fits in to the digital marketing…

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Read more on Our Calgary SEO Company Audits Cannabis Industry Leaders’ Site
TagsSEO

Our Calgary SEO Company Audits Cannabis Industry Leaders’ Site

Canopy Growth recently secured the largest strategic investment in the cannabis space to date, with the investment received from alcohol giant, Constellation Brands. Keep reading to learn more about Canopy Growth’s SEO practices, and possible areas for it to improve. Many of the concepts have been used when marketing cannabis business clients at Hiilite. A successful…

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