Jake MacLaren

Read more on A Look at How We Implement SEO Basics for Small Business [Infographic]
TagsSEO

A Look at How We Implement SEO Basics for Small Business [Infographic]

When you’re just getting started in business, marketing can be overwhelming as to where to begin, but it’s a good idea to start with search engine optimization (SEO). Search engine optimization can not only be helpful for getting your website (which you definitely should create if you don’t have one) seen, but also start to…

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Read more on How Good Work Culture Is Actually Tied to Organizational Values
TagsBranding, Strategy

How Good Work Culture Is Actually Tied to Organizational Values

Would you actually consider your company’s work culture as “good”? If not, you’re not alone. In fact, a workplace culture study done by Gallup in 2017 found that only 15% of the world’s workforce is actually engaged at work. That’s terrible. What we’ve found at Hiilite is that by actually incorporating your organizational values into…

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Read more on Common Branding Mistakes That Can Devastate Your Brand  
TagsBranding, Graphic Design, Marketing, Photography, Social Media, Strategy, Writing

Common Branding Mistakes That Can Devastate Your Brand  

Almost everyone has had a bad food experience where the packaging or branding package didn’t match the quality or quantity of food inside (looking at you bags of chips). Branding done poorly can have the same effect. Tina Walczak our Chief Brand Officer and Jake MacLaren, one of our content strategists, discusses branding mistakes and how when it comes to…

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Read more on How to Establish a Powerhouse Personal and Business Brand with Tina Walczak
TagsBranding, Business, Marketing, Social Media, Strategy

How to Establish a Powerhouse Personal and Business Brand with Tina Walczak

There is a lot of confusion surrounding the difference between a personal brand vs. a business brand, but luckily Tina Walczak, our Chief Brand Officer, understands it well. In the below interview, one of our content strategists, Jake MacLaren, discusses how to build a personal brand, what pitfalls to avoid and how to separate brand from business with…

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Read more on How to Get One Million Views on Your Jewelry Facebook Ads
TagsGraphic Design, Marketing, Social Media, Strategy

How to Get One Million Views on Your Jewelry Facebook Ads

Facebook ads have only grown in popularity over the years with the extensive development of the Facebook Ads platform. Nowadays, you’ll find jewelry Facebook ads, Instagram story ads, and many other varieties of ads to choose from all from the same platform. However, because numerous businesses are endlessly competing for the best results on the platform it can be challenging to…

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Read more on Global Brand Strategy With CEO François Girard
TagsAgency News, Branding, Community

Global Brand Strategy With CEO François Girard

Branding is a key part of marketing strategy which is why it’s so important, especially now with current events making it challenging to stay in business. Our chief branding officer, Tina Walczak, spoke with the chief executive officer of Dragone, François Girard, to learn about successful brand strategies to keep your business alive during this…

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Read more on Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond
TagsAgency News, Business, Business News, Marketing, Strategy

Hiilite Hosts Marketing Strategy Sessions to Support Your Local Business During COVID-19 and Beyond

Without a doubt, COVID-19 has pushed many businesses to consider more digital marketing options in order to stay afloat—which isn’t a bad thing. It just means rethinking how your business can reach your customers or clients. It also means finding ways to accommodate and support clients in more socially distant ways.  However, no one said this would be easy. That’s why Hiilite is offering free marketing strategy sessions to help organizations pivot during…

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