Ellen Gregory

Read more on Incorporate and Trademark your Brand
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Incorporate and Trademark your Brand

By: Tina Walczak & Cam Schreiner We recently came out of a meeting with a client who was a day or 2 away from launching their company, until a trademarking situation put a halt on it. The issue? Another company, in the same industry, was already using the brand name and had trademarked it in the…

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Read more on The Hiilite Strategy
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The Hiilite Strategy

By: Tina Walczak & Cam Schreiner Strategy is something that is so valuable before starting with any client, but it can be a bit of a mystery. If you feel overwhelmed by the thought of Strategy, you are definitely not alone. Creating a process and a framework that you use with every client is important.We use a framework…

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I Procrastinate Too Much…

By: Tina Walczak & Cam Schreiner Today we are going to talk about procrastination... If we know why we do it, but why others don’t do it, then we will have a better understanding of how to stop. Biggest procrastinator “You can't just turn on creativity like a faucet. You have to be in the…

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Read more on Lead Generation Marketing
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Lead Generation Marketing

By: Tina Walczak & Cam Schreiner Today Cam and I are going to discuss lead generation marketing. This is a method that I used when we first started our agency and continue to use. It’s not the only way, but it has worked for me in the past. Lead Generation Marketing: Beginning Stages When Will…

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Read more on Cohesive Brand Messaging
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Cohesive Brand Messaging

By: Tina Walczak & Cam Schreiner During one of our recent Thursday Hiilite Instagram Live Videos, we discussed Cohesive Brand Messaging. Julie from Portia Ella sparked this week's topic with her question: How do you create a cohesive brand message, while trying to support so many niche markets? Portia Ella: Cohesive Brand Messaging Julie is the…

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Read more on Client Communication
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Client Communication

By: Tina Walczak & Cam Schreiner During our regular Hiilite Instagram Live Video on Thursday, January 3rd we discussed client communication after receiving a question (all the way from Scotland!) from @ThatGuyFowley, that read: My main kinda question was how to keep in good contact with the client. Should you message them every now and then? Or…

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Read more on Everything You Need to Know About Video in 2019
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Everything You Need to Know About Video in 2019

By: Ellen Gregory 2019 is on track for being a full-on video revolution. If you haven’t considered or begun incorporating videography into your marketing strategy, you’re doing your company an injustice. Video content is one of the most effective and lucrative ways to promote your business. Videos provide companies with versatile and engaging content that is accessible across several…

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Read more on What Incentive Motivates You? Types Of Incentives Explained
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What Incentive Motivates You? Types Of Incentives Explained

By: Tina Walczak & Cam Schreiner An incentive is something that motivates an individual to perform an action. Whether you are trying to motivate your team to reach their potential, a creative to design great work, or your husband to go to the gym; everyone has a unique incentive that works for them. Incentives can…

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Read more on Project Management Triangle Example & How To Manage Creatives
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Project Management Triangle Example & How To Manage Creatives

By: Tina Walczak & Cam Schreiner Someone reached out to us at Hiilite in Kelowna and mentioned they were having issues with time management and managing creatives. They were working with a few creatives, but having troubles getting their work done on time. We know this is pretty typical since creative work can take a…

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Read more on Oh, the Geekery: Star Trek Devices that Become A Reality
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Oh, the Geekery: Star Trek Devices that Become A Reality

Science fiction is well known for outlandish and futuristic gadgets. It’s not difficult to see how sci-fi creators are responsible for inspiring a number of real technological advancements that have shaped our modern world. From Star Trek to 2001: A Space Odyssey and beyond, Sci-Fi has had a direct effect on the trajectory of technological…

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